Centerplate at AT&T Park
Authentic kiosk detail serves up a fan favorite
Centerplate had the bold and brave idea of bringing the Philly cheesesteak to the West Coast at AT&T Park, home of the San Francisco Giants. Ikoniq gave that vision true Philly flavor with great design.
Centerplate’s vision was to introduce West-coast baseball fans to the East-coast specialty through a food kiosk styled after a 1950’s diner.
The concession kiosk was fabricated with era-authentic details and materials, such as quilted stainless steel, and three dimensional signage in vintage orange and yellow colorways.
The design served up a classic customer experience for a classic American sandwich.