IMSA Retail at Daytona Raceway
Ikoniq partnered with Gameday Merchandising to create a high-impact, portable retail solution that accelerates sales and enhances the fan experience at Daytona’s legendary racetrack.
To bring excitement and efficiency to merchandising for the IMSA-sanctioned TUDOR United SportsCar Championship Series, we designed a modular container unit featuring three distinct retail displays. The layout included custom awnings and flooring, creating a seamless and visually engaging shopping environment. This solution proved to be a fan favorite, delivering both a striking presence and impressive sales performance.
The container’s design prioritized versatility and ease of use, allowing the Gameday Merchandising team to set up and break down quickly while maintaining a polished and professional look. Fans were greeted with an inviting walk-up experience, complete with multiple display areas that showcased championship merchandise. The modular design ensured flexibility, making it easy to adapt to various events and crowd dynamics while maximizing retail opportunities.
"I think the coolest thing is that you can bring in a walk-up retail experience that is portable. You can set it up very quickly and take it down very quickly. It works. It just works."
– Jeff Newman, Vice President, Gameday Merchandising
Our innovative container solutions deliver impactful, portable retail experiences that resonate with fans and drive sales success.